As part of our creative process using our Ad Concept Model, we identify different user motivations within an app category to target users based on their emotional drivers. Below are typical user motivations for games.
Through our creative partnership with Wooga, Consumer Acquisition developed a 30-second CGI game trailer, 50 original concepts, and over 150 videos. We created entirely original 3D computer animation along with motion graphics, 2D animation and FX, text animations, lighting effects, character rigging, illustrations, and character design. View the official Switchcraft trailer below. 2b1af7f3a8